AARRR Metrics Funnel Diagram

Lucy
Lucy・Jul 31, 2026
AARRR Metrics Funnel Diagram
🌟 Visual layout guides user viewing flow smoothly.
🌟 Tiered structure simplifies key data comparison.

AARRR are 5 distinct stages of a customer journey, which refer to acquisition, activation, retention, referral, and revenue. These 5 stages help the company to track performance, optimize conversion funnels, and scale efficiently. This template is designed as an AARRR metrics funnel diagram. The entire funnel is shaped as a 3D graphic, and there are gaps between each stage for better separation. Next to each stage is a tag and text boxes, which can further clarify the stages and add explanations to them.

Since this is an editable AARRR funnel diagram, you can change the color matches of the funnel or the icons next to it. Of course, if you think the funnel is too big, narrowing it is also allowed.

  • It is a 3D sales funnel diagram separated into the 5 AARRR stages.

  • Can be edited in AiPPT, PowerPoint, Google Slides, Keynote, and Canva.

  • All the elements and assets in this 66.1 KB template are customizable.

  • Includes a purple funnel, some icons, text boxes, and shapes.

  • Distinct sections highlight key visual stages.

  • Balanced graphic layout enhances information.

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